We’ve analyzed 150K websites to find out which ecommerce startups have seen substantial search growth this year.
When we see organic traffic growing, it’s a good sign that customer interest is building and brand strategy is hitting the mark.
If you’re looking for a source of alternative data to inform your investing decisions, our list of the top ecommerce companies is good to keep in your back pocket.
If you want a playbook for growth, this data can also show you whose strategies to unpick.
Using Ahrefs API, we calculated the percentage growth of organic traffic to each ecommerce startup between February 2024 and February 2025.
Special thanks to Xibeijia Guan, Ahrefs’ Data Scientist, for help pulling this data together.
Here’s the full list:
- Year founded: 2018
- Location: San Francisco, California, United States
- Estimated revenue: $2.3M
- Total funding: $5.2M
- Organic traffic growth (12mo): 3,891%
Thatch is an online marketplace that lets travel creators sell custom travel guides and itineraries. It helps creators set up personalized storefronts, publish digital travel guides, and connect with other travelers, taking a 10% cut of any sales.
- Year founded: 2018
- Location: Paris, France
- Estimated revenue: –
- Total funding: $3.6M
- Organic traffic growth (12mo): 2,446%
Elmut is a food subscription service for household pets, focusing on cooking and delivering fresh, home-cooked meals for dogs and cats. Elmut meals are cooked with human-grade ingredients and tailored to a pet’s specific needs, including breed, age, weight, and health concerns.
- Year founded: 2014
- Location: Bengaluru, Karnataka, India
- Estimated revenue: $28M
- Total funding: $62.8M
- Organic traffic growth (12mo): 2,434%
Wrogn is an apparel brand focused on contemporary men’s casual wear, footwear, and accessories. The company, co-created by cricket star, Virat Kohli, has expanded rapidly since forming in 2014, and secured a new round of ($9M) funding only last month.
- Year founded: 2022
- Location: Bengaluru, Karnataka, India
- Estimated revenue: $1.73M
- Total funding: ₹1.4B/$16M
- Organic traffic growth (12mo): 2,335%
Virgio is an ecommerce startup focused on producing and selling sustainable, circular women’s fashion—from dresses made of recycled bottles, to Peta cruelty-free co-ords. According to Forbes, India, Virgio is “the fastest-growing sustainable fashion brand in India” as of December 2024.
- Year founded: 2021
- Location: Los Angeles, California, United States
- Estimated revenue: —
- Total funding: $8M
- Organic traffic growth (12mo): 1,030%
Bezel is an online marketplace enabling users to buy and sell luxury, authenticated watches from brands like Cartier, Rolex, and Patek, via a website and mobile app. Founded by an ex-Google employee, Bezel has over $500 million in listings and supports users with features like custom inventory management systems and concierge services.
Final thoughts
Understanding how trending ecommerce companies handle their search strategies can give you ideas on how to grow your own business, and even make smarter investment decisions.
These are the fastest-growing ecommerce companies so far in 2025—but there’ll no doubt be new startups emerging as the year goes on. Check back on this list for quarterly updates.
We track the top 1000 most visited websites in the world each month, including the top 100 shopping/ecommerce startups.
Bookmark those pages for monthly trends, and get in touch if you’d like to learn more from our enterprise data.
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